Cervelo CEO, Phil White, addressed triathlon industry leaders at the 2013 Triathlon Business International Conference.

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0:30 - Entrepreneurs - why bother?

11:55 - Trial and error at Texas A&M

22:09 - Financing triathlon brands

33:17 - Triathlon and cycling

45:03 - Why get into the triathlon market 52:46 - Q&A  

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  Cervelo CEO, Phil White, addressed triathlon industry leaders at the 2013 Triathlon Business International Conference.

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