Pride in Our Work

We've hit many milestones over the years and we've been fortunate enough to be able to set these stones along the same path - working with and creating content for the endurance sport community. Well, there's a brand new stone marking the way. We're very excited to finally share the New and Improved Endurance Films Training Institute.

EFTI first launched in November 2014. If you're not familiar, we took our entire library of training video content cultivated over 15 years and made it available by subscription to stream on-demand. Like a Netflix for endurance sports.

As thrilled as we were, we knew we could do even better. Taking great pride in our work, we asked ourselves how we could make EFTI an even better resource and experience for athletes and coaches. We looked at everything from design to functionality. We enhanced the user experience in every way possible. So, after eight months of hard work, we invite you to take a look at The All New EFTI.